About the role
As a Social Media Strategist for LinkedIn, you'll run GradIntent's LinkedIn from start to finish: researching what to post, creating it, producing it, and managing the process of getting it posted. GradIntent will set the goals. How you reach them is up to you. LinkedIn is where GradIntent talks to schools, principals and education leaders, and this role owns that channel. You'll work directly with our founder, who reviews your work and gives feedback every week, and alongside other interns across social media, content, web and tech.
What you'll do
1. Brand kit (with the social media team)
- Receive a brand brief together with the other social media strategists
- Build GradIntent's brand kit as a team: the colours, fonts and templates that make our posts look like GradIntent
- Use this kit across all your LinkedIn content
2. Research
- Study what schools and education leaders engage with on LinkedIn: what kinds of posts, topics and conversations matter to them, and when to post
- Look at education companies and school-focused pages on LinkedIn to find gaps GradIntent can fill
- Turn what you find into topics to post about and post ideas
3. Content creation
- Plan a weekly content calendar of posts, carousels (multi-slide posts) and articles
- Write professional posts and longer articles on career readiness and why it matters in schools
- Share highlights of GradIntent's work with schools
- Turn GradIntent's original content into LinkedIn posts
4. Content production
- Design posts and carousels using the brand kit
- Create short videos and visuals that suit a professional audience
5. Planning and tracking
- Manage the content calendar from idea to draft, review and scheduled post
- Submit finished posts for GradIntent's approval, then schedule them. Every post is approved before it goes live.
- Track how many people see and interact with your posts every week, and use the numbers to improve what's next
Throughout: work with other interns, sharing ideas with the social media team and coordinating with the Content team on launches of GradIntent's original content.
What you'll deliver
- A published LinkedIn content portfolio, credited to you, with real numbers showing how your posts did
- At least two published LinkedIn articles
- A working content calendar and process that GradIntent keeps using after the program
- GradIntent's brand kit, built with the social media team
- A final report on your work: your research, your strategy, what you created and the results, which you can use in your university applications
What you'll learn
This role gives you hands-on exposure to fields you can study at university:
Business & Marketing
- Digital Marketing
- Social Media Marketing
- B2B Marketing (marketing to organisations, like schools)
- Brand Management
Mass Communication & Media
- Corporate Communication (how organisations share their message)
- Digital Media
- Content Writing
Design
- Graphic Design
- Communication Design
Data Science & Analytics
- Data Analytics
- Marketing Analytics (using data to measure what's working)
Who should apply
- You like figuring things out on your own and learning new things as you go
- You write well and are interested in how businesses and schools work
- You're comfortable with design tools, or willing to learn
- You're organised and can deliver on a weekly schedule
Why join
- Work directly with GradIntent's founder, with weekly feedback and mentorship
- Remote, with no office visits
- Flexible hours, planned around your school and exam schedule
- A real portfolio project for your resume and university applications
- Guidance on presenting this experience in your applications
- A certificate of completion
- A recommendation letter from GradIntent's founder, available on request
Ready to apply?
Apply for this role →Questions about duration, fees or selection? See program details & FAQ →