About the role
As a Social Media Strategist for Instagram, you'll run GradIntent's Instagram from start to finish: researching what to post, creating it, producing it, and managing the process of getting it posted. GradIntent will set the goals. How you reach them is up to you. Instagram is where GradIntent talks to students, and this role owns that channel. You'll work directly with our founder, who reviews your work and gives feedback every week, and alongside other interns across social media, content, web and tech.
What you'll do
1. Brand kit (with the social media team)
- Receive a brand brief together with the other social media strategists
- Build GradIntent's brand kit as a team: the colours, fonts and templates that make our posts look like GradIntent
- Use this kit across all your Instagram content
2. Research
- Study what students like on Instagram: what kinds of posts, topics and trends work, and when to post
- Look at similar education and career accounts to find gaps GradIntent can fill
- Turn what you find into topics to post about and post ideas
3. Content creation
- Plan a weekly content calendar of carousels (multi-slide posts), reels and stories
- Write captions, scripts, hashtags and hooks (the first line that grabs attention)
- Turn GradIntent's original content into Instagram posts
4. Content production
- Design posts using the brand kit
- Shoot and edit reels
5. Planning and tracking
- Manage the content calendar from idea to draft, review and scheduled post
- Submit finished posts for GradIntent's approval, then schedule them. Every post is approved before it goes live.
- Track how many people see and interact with your posts every week, and use the numbers to improve what's next
Throughout: work with other interns, sharing ideas with the social media team and coordinating with the Content team on launches of GradIntent's original content.
What you'll deliver
- A published Instagram content portfolio, credited to you, with real numbers showing how your posts did
- A working content calendar and process that GradIntent keeps using after the program
- GradIntent's brand kit, built with the social media team
- A final report on your work: your research, your strategy, what you created and the results, which you can use in your university applications
What you'll learn
This role gives you hands-on exposure to fields you can study at university:
Business & Marketing
- Digital Marketing
- Social Media Marketing
- Brand Management
- Consumer Behaviour (why people buy what they buy)
Mass Communication & Media
- Advertising
- Digital Media
- Content Writing
Design
- Graphic Design
- Communication Design
- Motion Design (animation and moving graphics)
Data Science & Analytics
- Data Analytics
- Marketing Analytics (using data to measure what's working)
Who should apply
- You like figuring things out on your own and learning new things as you go
- You know Instagram well and have an eye for what looks good
- You're comfortable with design tools, or willing to learn
- You're organised and can deliver on a weekly schedule
Why join
- Work directly with GradIntent's founder, with weekly feedback and mentorship
- Remote, with no office visits
- Flexible hours, planned around your school and exam schedule
- A real portfolio project for your resume and university applications
- Guidance on presenting this experience in your applications
- A certificate of completion
- A recommendation letter from GradIntent's founder, available on request
Ready to apply?
Apply for this role →Questions about duration, fees or selection? See program details & FAQ →